Question

Procter & Gamble dropped the price of Pringles Potato Chips in the Southeast due to price competition and consumer demand. As a result of the price reduction, Procter & Gamble increased unit sales and earnings by 10 percent due to:
a. reduction in supply
b. increases in both supply and demand
c. demand being elastic
d. demand being inelastic
e. market share fluctuations

Answer

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