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Question
Procter & Gamble introduced Old Spice High Endurance antiperspirant, targeted to teenage boys who don't watch much TV. P&G did grassroots marketing including handing out samples at skateboarding events and sponsoring a contest for the "high-school football player of the year." P&G emphasized which promotional element in this example?
A. sales promotion
B. advertising
C. personal selling
D. public relations
E. word-of-mouth
Answer
This answer is hidden. It contains 141 characters.
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