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Question
Product differentiation refers to
A. a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs.
B. the unique combination of product benefits received by targeted buyers.
C. those characteristics of a product that make it superior to competitive substitutes.
D. a marketing strategy that involves a firm using different marketing mix actions to help consumers perceive the product as being different and better than competing products.
E. the legal requirement that requires a specified degree of distinction between products to ensure an organization's intellectual property rights.
Answer
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