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Question
Product placement refers to
A. the consumer promotion that involves the use of a brand-name product in a movie, television show, video, or a commercial for another product.
B. the relative value of a product's physical location based on line-of-sight positioning on a retailer's shelf.
C. the placed on retailers' shelves or in showrooms based on the slotting fee paid by the manufacturer.
D. the use of a brand-name product in a movie, television show, or commercial without the manufacturer's knowledge or permission, and without compensation.
E. a variable fee paid by producers of movies, television products, or commercials to a manufacturer for the rights to use a product as a prop in one of their creative scenes.
Answer
This answer is hidden. It contains 37 characters.
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