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Question
Product positioning refers to
A. an outdated concept that assigns product value by association with social class.
B. the place a product offering occupies in consumers' minds on important attributes.
C. the competitive advantage of one product over another.
D. changing the place a product occupies in a consumer's mind relative to competitive products.
E. using a market-product grid to place products in their appropriate places on that grid to identify potential untapped markets.
Answer
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