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Question
Profit responsibility, societal responsibility, and stakeholder responsibility are three concepts ofA. cause marketing.
B. moral idealism.
C. social responsibility.
D. utilitarianism.
E. green marketing.
Answer
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A. are most effective because they work so well for global campaigns.
B. contain no information to help consumers.
C. do not appeal to either men or women.
D. wear out quickly, boring the consumer.
E. don't appeal to the Generation Y cohort.