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Question
(p.179)Silly Putty has been around for years. It began as a gag gift sold in specialty stores alongside fake vomit. It has always avoided direct confrontation with other toy companies by finding a market that was small enough to defend and never really acting like a marketing leader. Which of the following strategies has Silly Putty successfully followed?
A.Aggressive
B.Flanking
C.Defensive
D.Circumventing
E.Guerrilla
Answer
This answer is hidden. It contains 426 characters.
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