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Question
(p.180)Smaller companies typically use a bottom-up marketing format plan because:
A.handling day-to-day problems leaves little time for formal planning.
B.they don't need to create a competitive advantage.
C.long-term strategies are needed to keep a business focused on the future.
D.failure to have a mission is one of the major reasons for small-business failure.
E.a bottom-up planning allows more time for development of a customer relationship strategy.
Answer
This answer is hidden. It contains 182 characters.
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