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Question
(p.160)Takasago International Corp. in New Jersey manufactures flavors, fragrances, fine and aroma chemicals used in variety of products. When it has developed a new flavor, it asks consumers to generate collages based on how the taste made them feel and then to generate stories based on their collages. The stories give the company ideas for who to market the new flavor to as well as how to promote it. What kind of a qualitative research technique is Takasago using?
A.Involvement sampling
B.A projective technique
C.An interpretative technique
D.Open-ended research
E.Interrogative sampling
Answer
This answer is hidden. It contains 148 characters.
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