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Question
(p.204)The creative strategy is a simple written statement of the most important issues to be considered in the development of an ad or campaign.
Answer
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Related questions
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(p.60)The three primary types of ads placed in local media are product, classified, and:
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(p.15)When did the industrial age begin?
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(p.10)What are the fundamental assumptions of free market economics that a market-driven society strives to achieve?
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(p.10)One of the principles of free-market economics is that our market-driven society believes in "self-interest". What does this mean?
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(p.8)What is the ultimate goal of the marketing process?
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(p.15-17)What were the significant events that characterized the industrial age in the United States?
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(p.14-15)Describe how advertising evolved during the industrializing age.
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(p.14-15)Describe how wholesalers used advertising in industrializing age.
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(p.12-14)Describe how advertising evolved during the pre-industrial age.
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(p.23)In 1914, Congress passed the Federal Trade Commission Act to protect the public's health and control drug advertising.
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(p.14)The industrializing age lasted roughly until the end of World War I.
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(p.14)Benjamin Franklin was an early critic of advertising.
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(p.33)According to the abundance principle, what two important functions does advertising perform?
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(p.53)What are the two operating arms of the National Advertising Review Council (NARC)? Briefly explain the function of each.