Question

(p.112)The difference between McCormick's brand of spices and Penzey's brand of spices is: Penzey's brand differentiates itself by providing cooks with a helpful monthly magazine that shows them how to make the most effective use of spices in their recipes. This is an example of a:
A.perceptible difference.
B.differentiation cue.
C.imperceptible difference.
D.sensory cue.
E.perceptual filter.

Answer

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