Question

(p.114)The most recent trend in new candy bars is candy bars laded with caffeine. In March 2008, Hershey Company, a large candy manufacturer, introduced a brand of high-caffeinated candy under the Starbucks brand name. What type of banding strategy is Hershey's using with this new product?
A.Licensed branding
B.National positioning
C.Family branding
D.Private branding
E.Intensive branding

Answer

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