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Question
(p.323)The owner of a retail store that specializes in sporting equipment plans to buy TV ad time during a local station's showing of the "Coach's Corner", a weekly high school retrospective. The owner of the store has learned the show has a rating of 10, reaches 12,000 people in the primary target audience, and a 15-second spot costs $600. What is the cost per thousand (CPM)?
A.$20.00
B.$40.00
C.$50.00
D.$60.00
E.$70.00
Answer
This answer is hidden. It contains 25 characters.
Related questions
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(p.411)_____ is the oldest marketing method and it is growing incredibly fast today as a result of social and technological changes.
A.Direct marketing
B.Relationship marketing
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A.Radio
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(p.389)What are the two major components of media objectives?
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(p.402)List four reasons why media planners often use a mixed media approach.
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(p.398)Explain the purpose of media strategy.
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(p.392)Explain the importance of continuity.
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A.The normal commission that a list broker pays to a list renter is 20 percent.
B."Cleaning" occurs when two mailing lists are processed by a computer to remove the duplicate names, thereby ensuring that only one mailer goes to each name.
C.Mail-order advertisers cannot check the validity of a rented list.
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A.cannot be used for testing prospects' reactions to new products.
B.has a negative image.
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A.Entertainment advertising
B.Subliminal advertising
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A.has bought the services of the transit system to create, manufacture and distribute its ad.
B.has bought all the inside space on a group of buses.
C.expects a 100 percent reach.
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A.geographic bulletins
B.primary panels
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