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Question
(p.315)The primary advantages of cable TV as an advertising medium are its:
B.quality, selectivity, and reach.
C.reach, clutter, and selectivity.
selectivity, low cost, and flexibility.
E.reach, fragmentation, and quality.
The primary advantages of cable TV as an advertising medium are its selectivity, audience demographics, low cost, flexibility, and testability (Refer to The Pros and Cons of Cable TV Advertising [12-C]).
Answer
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Related questions
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A.Direct marketing
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(p.389)What are the two major components of media objectives?
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(p.402)List four reasons why media planners often use a mixed media approach.
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(p.398)Explain the purpose of media strategy.
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(p.394)What are the various factors that influence media strategy decisions?
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A.The normal commission that a list broker pays to a list renter is 20 percent.
B."Cleaning" occurs when two mailing lists are processed by a computer to remove the duplicate names, thereby ensuring that only one mailer goes to each name.
C.Mail-order advertisers cannot check the validity of a rented list.
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A.cannot be used for testing prospects' reactions to new products.
B.has a negative image.
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A.Entertainment advertising
B.Subliminal advertising
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A.has bought the services of the transit system to create, manufacture and distribute its ad.
B.has bought all the inside space on a group of buses.
C.expects a 100 percent reach.
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A.geographic bulletins
B.primary panels
C.terminal posters
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