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Question
(p.163)The shopper at the health food store was asked by a researcher to look at a magazine ad for a new line of organic soups. The researcher asked her if she liked the ad and if she found the ad credible. What method of pretesting was the researcher using?
A.Portfolio analysis
B.Central location testing
C.Focused questioning
D.Direct questioning
E.Observational research
Answer
This answer is hidden. It contains 85 characters.
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