Question

(p.97)The Visitors Bureau of Greenville, Mississippi, uses an ad with the following headline: "Join some others who got inspired here" and then lists the famous authors that came from this area of the state. The message in this headline indicates the city is using _____ to attract tourists.
A.psychographic positioning
B.benefit segmentation
C.demographic segmentation
D.geodemographic segmentation
E.volume segmentation

Answer

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