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Question
(p.178)There's a portion of the population that has been absolutely restricted from having butter, based on what their physicians have told them. Smart Balance brand butter substitute recognized that _____ and made a run at it, somewhat successfully, by advertising, "Hey, here's something that serves that purpose, but is better for you".
A.marketing mix
B.advertising mix
C.product concept
D.segmentation variable
E.target market
Answer
This answer is hidden. It contains 251 characters.
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