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Question
Public relations practitioners cant sidestep mainstream media outlets and speak directly to the public through a blog.
Answer
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Related questions
Q:
Its a good idea to get copies of original documents so you can compare what people have told you with what someone wrote.
Q:
Any error, no matter how minor, really has no effect on credibility.
Q:
In the past, gatekeeping allowed media officials to determine what people would and would not see.
Q:
Of all the skills you will learn as you read this book, ______ is the most important one.
A. writing
B. accuracy
C. editing
D. publishing
Q:
______ is another Internet trend that can cause problems for media outlets.
A. focus
B. fame
C. death hoaxes
D. oddity
Q:
Fake news ______.
A. takes on a variety of meanings, depending on who uses the term
B. does not exist in current times
C. only includes things like hoaxes
D. is easy to distinguish from real news
Q:
What do audiences need to know?
Q:
What are some key questions to ask in serving your readers?
Q:
What are the key points to remember about how to serve your readers?
Q:
______ helps you explain how the information you put forth will directly affect the readers. A. Immediacy B. Oddity. C. Conflict D. Impact
Q:
Breaking news is an example of ______.
A. fame
B. oddity
C. immediacy
D. conflict
Q:
Sporting events, where teams attempt to exert dominance over each other, are an example of ______.
A. focus
B. fame
C. oddity
D. conflict
Q:
Fame falls into ______.
A. one category
B. three categories
C. five categories
D. two categories
Q:
The more important the person, ______.
A. the less likely people will pay attention
B. the more likely people will ignore it
C. the more likely people will pay attention
D. the less likely people will understand
Q:
Dont write for yourself. Write for ______.
A. your editor/producer
B. your readers
C. your publisher
D. society at large
Q:
One way to approach your audience is to conceptualize its members in a way that makes them more real for you. This is sometimes called ______.
A. personification of the audience
B. unification of the audience
C. probability of the audience
D. possibility of the audience
Q:
The goal for todays media professionals, regardless of the specialty they practice, is ______.
A. include as many facts as they can in their stories
B. include as many quotes as they can in their stories
C. to learn as much as possible about the people they serve and put forth content that targets those people specifically
D. learn as little as they can about their audience because it is more important to put their attention into reporting
Q:
Selective exposure means ______.
A. audience members will only remember the kinds of information they like
B. audience members will gravitate to topics they know, writers they like, and information providers they trust
C. audience members will only get their information from the Internet
D. audience members will only get their information from friends
Q:
One of the drawbacks of Twitter is the quick use of thumb-based keyboards occasionally leads to spelling problems.
Q:
Readers follow certain Twitter or Instagram accounts to get information from specific individuals.
Q:
Facebook and LinkedIn provide you with an option to meet people with similar interests and showcase your skills and products.
Q:
One of the drawbacks of ______ is the quick use of thumb-based keyboards occasionally leads to spelling problems.
A. Storify
B. Twitter
C. LinkedIn
D. Facebook
Q:
______ began as an outgrowth of short message services (SMS), in which users could send basic text messages to one another via mobile devices.
A. Twitter
B. Facebook
C. Storify
D. LinkedIn
Q:
In the case of social media, ______.
A. few individuals serve as the sources of information
B. many individuals serve as the sources of information
C. trust is not conveyed on an individual basis
D. each reader cant decide for himself or herself if that source is worthy of attention
Q:
To better fit the web of information approach, you want to write in big, loose chunks that tell complex stories.
Q:
What are the Killer Bes of good writing?
Q:
The more well-known someone is, the less likely that persons name will draw readers.
Q:
Just because something has the 5Ws and 1H in there, it doesnt necessarily follow that you have a good lead.
Q:
In a media setting, you want your writing to be long.
Q:
You dont need to make the best possible choices for the noun and verb of each sentence.