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Question
Publishing houses, now increasingly part of larger conglomerates, were once typically small operations, closely identified with their authors and staffs. In other words, publishing had been largely a _____________ industry.
a. low-profit
b. cottage
c. mom-and-pop
d. loosely regulated
Answer
This answer is hidden. It contains 1 characters.
Related questions
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a. Benjamin Franklin.
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a. synergy.
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An understanding of and respect for the power of media messages, the development of heightened expectations of media content, a knowledge of genre conventions, and the ability to recognize when conventions are being mixed are examples of
a. the third-person effect.
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Gutenberg developed his press to produce
a. books of maps.
b. official government publications.
c. political treatises.
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The Gutenberg printing press was an advance over earlier printing presses because it
a. produced books in a widely understood language.
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We can think of mass communication as a giant courtroom where, as a people, we discuss and debate our culturewhat it is and what we want it to be. This view sees mass communication as a
a. cultural storyteller.
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Culture is the world made meaningful; it is socially constructed and maintained through communication. It limits, as well as liberates us; it differentiates as well as unites us. It defines our realities and thereby
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a. with How Much Noise
b. to Whom
c. Using Which Medium
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Culture is constructed and maintained
a. through the mass media.
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d. through communication.
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Groups with specific but not dominant cultures that exist as part of those larger cultures are
a. secondary cultures.
b. bounded cultures.
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d. transformed cultures.
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The process of creating shared meaning between the mass media and their audiences is
a. mass communication.
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c. interpersonal communication.
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Anything that interferes with successful communication is said to be
a. noise.
b. encoding.
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d. the product of large media industries.
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