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Question
(p.32)What effect does advertising have on consumer demand?
A.Advertising creates trade barriers that prevent new competitors from entering the marketplace.
B.Advertising slows the rate of product decline.
C.Advertising moves the product quickly to the point in the product life cycle where it can be replaced by more efficient IMC.
D.Advertising slows the adoption process and thus, lengthens the product life cycle.
E.Advertising is intended to provide a smooth layoff to products in the latter stages of their PLC.
Answer
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Related questions
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