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Question
(p.118)What is marcom? What are the tools used in marketing communications?
Answer
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Related questions
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(p.60)The three primary types of ads placed in local media are product, classified, and:
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(p.14-15)Describe how wholesalers used advertising in industrializing age.
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(p.12-14)Describe how advertising evolved during the pre-industrial age.
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(p.23)In 1914, Congress passed the Federal Trade Commission Act to protect the public's health and control drug advertising.
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(p.14)The industrializing age lasted roughly until the end of World War I.
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(p.14)Benjamin Franklin was an early critic of advertising.
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(p.9)The marketing strategy refines the target audience and defines what responses the advertiser is seekingwhat the audience should notice, think, and feel.
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