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Question
(p.212)When designing the new ad campaign for Glad ForceFlex garbage bags, one of the creatives asked, "What if we showed how strong the material in the bags is by showing it catching a charging rhinoceros?" Which of the following techniques for manipulating and transforming ideas was used in this example?
A.Compare
B.Imagine
C.Reverse
D.Connect
E.Parody
Answer
This answer is hidden. It contains 80 characters.
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