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Question
(p.77)When the advertising agency of Lopez and White purchased several hours of television time for its customers' commercials from KLOX-TV, the agency received 15 percent of the gross amount charged by the station. The 15 percent:
A.is a form of payment called a spiff.
B.should have been paid to the advertiser as a negotiated fee.
C.is not illegal but is believed to be unethical by most individuals in the advertising industry.
D.is called a slotting allowance.
E.is called a media commission.
Answer
This answer is hidden. It contains 142 characters.
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