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Question
(p.218)When the agency presents the ad concepts to the client, the client is suddenly placed in the role of the:
A.Judge.
B.artist.
C.referee.
D.warrior.
E.advocate.
Answer
This answer is hidden. It contains 96 characters.
Related questions
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(p.94)A target market can be classified into two types, namely, consumer markets and business markets.
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(p.60)The three primary types of ads placed in local media are product, classified, and:
A.service.
B.retail.
C.governmental.
D.corrective.
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(p.59)Retailers like The Home Depot use television, catalogs, the Internet and magazines to transmit its advertising message to consumers. In terms of the four distinct groups around which advertising is organized, The Home Depot uses:
A.message channels.
B.media.
C.message handlers.
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(p.58-59)Advertising is organized around four distinct groups. One of these groups is the advertisers. This group is often referred to as the:
A.senders.
B.encoders.
C.clients.
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(p.73)Define account planning.
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(p.71)On what bases are advertising agencies normally classified?
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(p.62)What do you understand by cooperative advertising?
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(p.15)When did the industrial age begin?
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(p.10)What are the fundamental assumptions of free market economics that a market-driven society strives to achieve?
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(p.10)One of the principles of free-market economics is that our market-driven society believes in "self-interest". What does this mean?
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(p.8)What is the ultimate goal of the marketing process?
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(p.15-17)What were the significant events that characterized the industrial age in the United States?
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(p.14-15)Describe how advertising evolved during the industrializing age.
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(p.14-15)Describe how wholesalers used advertising in industrializing age.
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(p.12-14)Describe how advertising evolved during the pre-industrial age.
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(p.9-10)List and briefly describe the four fundamental assumptions of free-market economics.
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(p.23)In 1914, Congress passed the Federal Trade Commission Act to protect the public's health and control drug advertising.
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(p.14)The industrializing age lasted roughly until the end of World War I.
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(p.14)Benjamin Franklin was an early critic of advertising.
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(p.33)According to the abundance principle, what two important functions does advertising perform?
Q:
(p.53)What are the two operating arms of the National Advertising Review Council (NARC)? Briefly explain the function of each.