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Question
(p.180)When the owner of the Baskin-Robbins brand name decided to re-invigorate the brand, it used several different _____ including creating a launch kit, to its brokers and distributors. The kit contains sell sheets, samples, a media kit and gift items, such as branded memory stick and an ice cream scoop to help "Scoop Up Sales!"
A.marketing objectives
B.creative mechanisms
C.tactics
D.strategic postures
E.organizational positions
Answer
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