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Question
(p.196)When used to determine how to allocate funds for advertising, the _____ method has three steps: defining objectives, determining strategy and estimating cost.
A.unit-of-sales
B.share-of-market/share-of-voice
C.percentage-of-sales
D.percentage-of-profit
E.objective/task
Answer
This answer is hidden. It contains 180 characters.
Related questions
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