Question

(p.60)Which of the following statements about local advertising is true?
A.Retail advertising is always local.
B.Local advertising refers to advertising done by stores like Pets Mart, J C Penney and Dollar General.
C.Because most consumer sales are made or lost locally, local advertising is critically important.
D.There are only two categories of local advertisers.
E.Ninety percent of the money advertisers spend each year is spent on local advertising.

Answer

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