Question

(p.162)Which of the following statements about the experimental method of data collection is true?
A.It is the most commonly used method for gathering primary research data.
B.The method is inexpensive and easy to use.
C.It is commonly used in the test marketing of new products in isolated geographic areas.
D.It is useful in obtaining information on consumer interests and opinions.
E.It is commonly used to gather external secondary data.

Answer

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