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Question
(p.196)Which of the following statements about the objective/task method for allocating advertising expenditures is true?
A.It is often difficult to determine in advance the amount of money needed to reach a specific goal.
B.The objective/task method assumes a static external environment.
C.The objective/task method assumes marketing activities result in demand.
D.The objective/task method is too costly to use on an annual basis.
E.The objective/task method permits the quick and ready measurement of the success of an ad campaign.
Answer
This answer is hidden. It contains 258 characters.
Related questions
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