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Question
(p.193)Which of the following statements about the relationship of advertising to sales and profits is true?
A.Sales will remain constant if there is additional advertising
B.There will be no sales if there is no advertising
C.The durability of advertising is long-term
D.Increases in market share are more directly related to increases in the marketing budget than to price reductions
E.There is no saturation level for advertising
Answer
This answer is hidden. It contains 144 characters.
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