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Question
(p.80)Which of the following statements about the speculative presentation is true?
A.Agencies often ask prospective customers if they would like to see a speculative presentation.
B.The speculative presentation is the preferred method for acquiring new clients.
C.The speculative presentation process allows the agency and the advertiser to get to know each other they agree to work together.
D.Agencies never spend more than $100,000 on creating speculative presentations.
E.Speculative presentations are required by law in three states of U.S.
Answer
This answer is hidden. It contains 241 characters.
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