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Question
(p.107)Which of the following statements about the target marketing process is true?
A.The target marketing process will determine the content, look and feel of a company's advertising.
B.The first step in the target marketing process is to develop primary demand in a target market.
C.To perform the target marketing process correctly, an advertiser must select one and only one target market.
D.From the view of a marketer, the target marketing process begins with the setting of the advertising budget.
E.The first step in target marketing is to assess the viability of the markets identified by the market segmentation process.
Answer
This answer is hidden. It contains 189 characters.
Related questions
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