Question

(p.176)Why would a company set need-satisfying objectives?
A.To create demand in a static environment.
B.To take full advantage of the consumer trend to eat out more.
C.To shift its organizational structure from a transformational to a transactional mode.
D.To shift the organization's view from a production orientation to concern for the needs of its target market.
E.To provide equity to its stakeholders.

Answer

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