Question

(p.265)Why would an advertiser choose not to use a live radio commercial?
A.A live radio commercial is more expensive to produce than a TV commercial.
B.The FCC must approve the copy for all live commercials.
C.A live commercial cannot run for longer than 30 seconds.
D.The announcer may be inconsistent in his/her delivery.
E.Live radio commercials cost significantly more than previously taped ones.

Answer

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