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Question
Rather than compete with large greeting card companies for shelf space in supermarkets, several smaller card companies place their cards in pack-and-ship stores where the customer can mail a card on the spur of the moment, and also sell them online. This would be an example of which type of marketing channel strategy?
A. a strategic channel alliance
B. multichannel distribution
C. parallel distribution
D. dual distribution
E. direct distribution
Answer
This answer is hidden. It contains 171 characters.
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