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Question
RealPlan sells a calendar/messaging/paperwork center that helps working parents organize their families' schedules and paperwork. The product has received positive feedback from buyers, and it is priced comparably to normal planners even though it offers more features and benefits. RealPlan has been selling various planning products to consumers for 10 years, and managers at the firm see an opportunity to move into the business market with a software version of the popular planner.RealPlan marketers have developed advertisements that show images of families spending quality time together enjoying fun activities. The implication of the ads is that the RealPlan product enables families to organize their busy schedules so well that more time is available for bonding. What are the RealPlan marketers most likely trying to do with these advertisements?
A) Stimulate emotional buying motives.
B) Examine rational buying motives.
C) Appeal to working and single mothers.
D) Engage common reference groups.
E) Develop lifetime customer value.
Answer
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Related questions
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A) knowledge of personal selling skills; in-field sales training with supervision
B) knowledge of personal selling skills; knowledge of self and others
C) knowledge of company policies, procedures and benefits; stress management
D) explanation of compensation methods; in-field sales training with supervision
E) attitudes toward the company, its products, and its customers; application of personal selling principles and practices
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A) can be very misleading to the employer, so they should not be used
B) should not be considered because of possible legal problems
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D) can be helpful when used in conjunction with other criteria
E) are excellent measures to determine future performance
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A) determine the compensation plan
B) consult the sales staff for recommendations
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D) develop personality and skills assessments
E) search for applicants from traditional sources
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B) good performance is properly rewarded
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The size of the firm should dictate the scope of the sales training program.
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