Question

Rebecca Sear, Marketing Director of a regional restaurant chain, is directing a study to identify and assess the in-dining experience of the customers at one of the restaurants. . She directs her staff to design a web-based market survey for distribution to all of the restaurant's 1265 customers who enjoyed a meal during the past 6 months. For this study, the set of 1265 customers is ________________.
a) a parameter
b) a sample
c) the population
d) a statistic
e) the frame

Answer

This answer is hidden. It contains 1 characters.