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Question
Recently Colgate-Palmolive introduced Colgate Enamel Health toothpaste, one that claims to replenish and polish tooth enamel, the hard outer layer of the tooth that provides a protective barrier to inner layers. This new formula helps to separate the Colgate product from its top competitors, such as Crest. What marketing strategy did Colgate-Palmolive use here?
A. product differentiation
B. product segmentation
C. market expansion
D. usage segmentation
E. psychographic segmentation
Answer
This answer is hidden. It contains 317 characters.
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