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Question
Retailers and direct selling firms have found that their websites, while cannibalizing sales volume from stores, catalogs, and sales representatives, attract new customers and influence sales. When Victoria's Secret, the well-known retailer of intimate apparel for women ages 18 to 45 created its website, it reported that __________ of its website customers are __________, most of whom generate new sales volume for the company.
A. 50 percent; women between the ages of 45 and 65
B. 40 percent; teenagers from 13 to 17
C. 30 percent; mature women 50 years and older
D. 25 percent; customers from rural communities
E. 60 percent; men
Answer
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