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Question
Retro Hits, a local band covering songs from the 1980s and 1990s, decided they wanted to expand to more college students. Research showed students thought the current $25 ticket price was too high for a local band. To strengthen ticket demand, Retro Hits began offering $15 tickets to all fans who checked in on Facebook. The band was using a
a. variable pricing strategy.
b. price lining strategy.
c. skimming pricing strategy.
d. freemium pricing strategy.
Answer
This answer is hidden. It contains 1 characters.
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