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Question
Richard is trying to figure out how many units of his product his new business could reasonably expect to sell in its first year. Richard is working on the:
a. production schedule. b. marketing research
c. inventory policy. d. sales forecast.
Answer
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Related questions
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a. collateral
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d. tangible
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a. True
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a. True
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Making funds available to cover losses that cannot be eliminated by risk control
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Juans belief that all low calorie sodas taste awful is an example of
a. cognitive dissonance.
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c. perceptual categorization.
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Why would a small business conduct less marketing research than a larger, established firm?
a. The entrepreneur can rely on intuition and observations. b. Marketing research is expensive.
c. Marketing research is not necessary for the start-up business. d. Data is not generally available for new business ideas.
Q:
In order to be appropriately considered a market, a group of customers or potential customers must have
a. purchasing power.
b. market power.
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a. the features the shoes offer the customer.
b. the uniqueness of the product.
c. the benefits to the customers.
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A buildup process requires a small business to identify all potential buyers in a target market's submarkets and then combine these estimates to determine the calculated demand.
a. True
b. False
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Small business owners can now buy inexpensive personal computer software that can perform statistical calculations and generate report-quality graphics.
a. True
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A market is best defined as a geographical area that is of commercial interest to the entrepreneur.
a. True
b. False
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Personal interview surveys are attractive as a marketing research method because these are inexpensive to conduct.
a. True
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It is best to write a marketing plan before collecting marketing research data.
a. True
b. False
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The marketing strategy section provides the most detailed information in a formal marketing plan.
a. True
b. False
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Define the term market and explain the key ingredients of that definition.
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Which emerging model of e-commerce is used to generate significant amounts of advertising revenue?
a. eCRM
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An important advantage an entrepreneur gains by leasing rather than buying a facility is
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What are the qualifications of partners?
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Liability on the part of an owner that extends beyond the owners investment in the business
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Martina invested her savings into her business when she started it. Later she added more capital and she has kept some of her profits. Together these are known as:
a. debt capital.
b. accrued expenses.
c. owners' long-term debt.
d. owners' equity.
Q:
Bernard has just learned that on the balance sheet, the assets must equal the ___________ plus the _______________.
a. money borrowed from others, money invested by the owners
b. accounts receivable, accounts payable
c. accumulated depreciation, asset value
d. net profit, retained earnings
Q:
In order to derive a cash flow statement, the owner must add back the _____ to the income statement.
a. depreciation expense
b. increase in accounts receivable
c. increases in inventory
d. decrease in accounts payable
Q:
For investment purposes, Wilma needs a snapshot of the firms financial position at a specific point in time. She should look at the
a. marketing plan.
b. statement of cash flows.
c. balance sheet.
d. income statement.
Q:
The debts that Rhondas company will repay within the next ______________ are considered to be current debt.
a. 2 years
b. 6 months
c. 1 quarter
d. 12 months