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Question
Rules of conduct that guide actions in the marketplace are known as ________.A) norms
B) business ethics
C) codes
D) policies
Answer
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Related questions
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A) just noticeable difference (j.n.d.)
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The triple bottom-line orientation recognizes that businesses should strive to cut costs as well as raise revenue.
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Consumer research shows that all things being equal, people are likely to choose a brand that gives back to the community over one that does not.
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Participatory action research is also called transactional consumer research.
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Which of the following is associated with compulsive consumption?
A) anxiety
B) happiness
C) intelligence
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During ________, one consumer exchanges something she owns with someone else for something the other person owns.
A) freegan sharing
B) divestment
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Which of the following issues is related to consumer behavior?
A) consumerism
B) literacy
C) product disposal
D) all of the above are related
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The ability for a consumer to assess, analyze, evaluate, and communicate information in a variety of forms including print and non-print messages is known as ________.
A) analytical literacy
B) functional literacy
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A) botnet
B) phishing
C) identity theft
D) malware
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Which term refers to marketing techniques that are used to encourage positive behaviors such as literacy or discourage negative behaviors like drunk driving?
A) social media marketing
B) social marketing
C) public service marketing
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In Japanese, the word gemba means ________.
A) a possible interpretation of the truth
B) the one true source of information
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Though the Organization for Economic Cooperation and Development (OECD) outlaws bribery in business practices, it is still common in ________.
A) Japan
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A) ecology
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C) ideology
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C) altruistic
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