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Question
Sales forecasts are typically expressed in dollars or units.
a. True
b. False
Indicate the answer choice that best completes the statement or answers the question.
Answer
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Related questions
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a. True
b. False
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Making funds available to cover losses that cannot be eliminated by risk control
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In order to be appropriately considered a market, a group of customers or potential customers must have
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A buildup process requires a small business to identify all potential buyers in a target market's submarkets and then combine these estimates to determine the calculated demand.
a. True
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Small business owners can now buy inexpensive personal computer software that can perform statistical calculations and generate report-quality graphics.
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A market is best defined as a geographical area that is of commercial interest to the entrepreneur.
a. True
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Personal interview surveys are attractive as a marketing research method because these are inexpensive to conduct.
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It is best to write a marketing plan before collecting marketing research data.
a. True
b. False
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The marketing strategy section provides the most detailed information in a formal marketing plan.
a. True
b. False
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Define the term market and explain the key ingredients of that definition.
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Liability on the part of an owner that extends beyond the owners investment in the business
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