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Question
Sampling and statistical inference are special __________, which are vital in marketing research to solve all or part of a problem.A. systems
B. styles
C. methods
D. manners
E. modes
Answer
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A. are most effective because they work so well for global campaigns.
B. contain no information to help consumers.
C. do not appeal to either men or women.
D. wear out quickly, boring the consumer.
E. don't appeal to the Generation Y cohort.