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Question
Sara Blakely got the idea for her company when:A.She was a salesperson and disliked the look of pantyhose and open toed shoes.
B.She was in a graduate class where her team developed the idea.
C.Her family asked her to take over the business after finishing graduate school.
D.She was working as a salesperson and listened to complaints of customers.
Answer
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Adaptations necessary to meet changes in market demand are difficult because an organization resists change.
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First movers suffer a cost disadvantage as they are not able to move down the experience curve.
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The knowledge needed to generate innovation cannot be easily learned from a textbook.
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Imitation strategies:
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A.Building customer loyalties
B.Securing access to supply of key resources
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A.customer switching costs.
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C.resource costs.
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Q:
The U.S. Chamber of Commerce and Small Business Development Centers are good places to get information and assistance in starting a new business.
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Which of the following problem-solving techniques begins with group members not knowing the exact nature of the problem?
A.Parameter analysis
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Q:
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