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Question
Sealy, the self-proclaimed largest manufacturer of mattresses in the U.S., recently set out to redefine its function in the bedrooms of America. No longer did it want to be known as simply a mattress company. It wanted Sealy to be known as the world's leading "sleep wellness provider." This is an example of __________.
A. reverse marketing
B. demarketing
C. repositioning
D. segmenting
E. positioning
Answer
This answer is hidden. It contains 200 characters.
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