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Question
Selling products to customers without the use of other channel members is:A) database marketing.
B) direct marketing or direct-response marketing.
C) indirect marketing.
D) by-pass marketing.
Answer
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Related questions
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C) account planner.
D) media planner.
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A) account executive.
B) creative.
C) account planner.
D) traffic manager.
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Successful global integrated marketing communication campaigns include all of the following tactics except:
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Quantitative methods of developing a marketing communications budget rely on computer models or simulations.
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The "what we can afford" method of budgeting for marketing communications is the most difficult form of communications budget that a company can prepare.
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A) marketing dollars may not be spent efficiently.
B) there is little flexibility in how marketing dollars can be spent.
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One of the problems with the percentage of sales budgeting method is:
A) deciding on the percentage level.
B) finding a benchmark figure to use.
C) the budget tends to change in the opposite direction of what may be needed.
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A) objective and task.
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C) sales-response analysis.
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A) post-hoc analysis.
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The product positioning strategy based on how a product is used is the ________ positioning approach.
A) product attributes
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When Mercedes Benz promises the finest luxury automobile, the positioning approach being used is:
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C) geographic location.
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The most common method of segmenting business markets by industry is to use:
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B) geographic location.
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