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Question
Seven Cycles' tagline, "One Bike. Yours." reflects the company's
A. reputation for customized detailing of the finest motorcycles in competitive racing.
B. commitment to a collaborative relationship with customers.
C. unique anti-theft electronic GPS tracer built into every frame.
D. creativity promise, guaranteeing that the color (paint job) is completely unique for each touring bike it makes.
E. "one product-one market" segmentation strategy, in which all bikes are exactly alike.
Answer
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