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Question
Skimming pricing refers to
A. setting the lowest initial price possible when introducing a new or innovative product in order to skim sales from competitors.
B. setting the highest initial price that customers really desiring the product are willing to pay when introducing a new or innovative product.
C. setting a low initial price on a new product to appeal immediately to the mass market.
D. the practice of replacing promotional allowances with higher manufacturer list prices.
E. setting a high price so that quality- or status-conscious consumers will be attracted to the product and buy it.
Answer
This answer is hidden. It contains 36 characters.
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