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Question
Skygull, Inc. is planning to launch a new generation of cell phones. Being the first entrant in this market makes it difficult for the company to decide the means to reach its potential customers, the advertising medium to use, and the optimum price for each cell phone. Skygull, Inc. can best tackle this problem by conducting a(n) _____.A. social audit
B. variance analysis
C. operational benchmarking
D. marketing research
Answer
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